Look the addresses up via Google Streetview

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The listing for each office to its respective local landing page on the companys website. You may also achieve organic visibility as well depending on the competition. Diminish your fear by knowing what to avoid Knowledge is power. By avoiding these common pitfalls youll feel confident knowing that youre developing a new set of pages that will help your clients website rather than harming it. . Do not publish fake addresses on local landing pages. Tell clients that PO Boxes and virtual offices are considered ineligible in Googles guidelines so its not a good idea to use them on the website in an attempt to appear more local. Be especially cautious here if your client is an SAB and gives you a string of addresses.


Of course an SAB can have multiple legitimate Greece Mobile Number List locations like a pizza delivery chain but if its a small business your due diligence is required to make absolutely sure the addresses are legitimate and do not represent your clients brothers house aunts house friends house etc. . Do you see residences or even empty lots Red flag Let such clients know that Google can read streetlevel signage and doesnt take kindly to falsified address information. Google understands that SABs may operate out of a single home but operating out a string of homes may look and be spammy. .




Do not engage in creating local landing pages for clients who lack a reasonable amount of time to discuss their business with you. A minimum requirement is that they can have a phone session with you for each city youre going to cover but a much better hope lies with clients who are willing to make an active contribution to the project. More on this later. . Do not engage in creating local landing pages if you dont have enough information about the business to avoid creating thin or duplicate content. This is related to point . Writing a paragraph.