Corona Capital vibrates with inclusion

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Who doesn't like to put on headphones and enjoy the music they like the most? There just comes that moment when we can listen to our favorite group for hours without caring about anything. In short, music is the universal language for everyone, no matter the culture or tastes, this type of art transports us to other worlds, breaks borders and unites cultures through concerts and music festivals. Corona Capital and inclusion But what about people with disabilities who want to feel all these emotions at a concert? Corona gives us a true example of how music can break physical boundaries. Being faithful to Grupo Modelo's commitment to inclusion, this festival has taken steps to not forget the 10% of the population who, according to data from the United Nations (UN), live with some disability. This, of course, includes the 2 million 405,855 Mexicans with hearing and visual deficiencies, reported by the National Demographic Dynamics Survey.



In the last edition of Corona Capital, deaf and hard of hearing people were fortunate to enjoy this great event thanks to a technological device placed in a transmitter vest similar to Jordan Mobile Number List augmented reality video game consoles. Through this device, used for the first time in a massive event, these people were able to feel vibrations with each musical note throughout their body. Interesting, don't you think? “We wanted to show that this reality can be changed… Through vests it was possible to experience, live, part of the music through vibrations,” says Alejandro Gershberg, head of the Corona Capital platforms, in an interview with Alto Nivel . A total of 15 vests were rotated among attendees with disabilities at no cost. The only objective was to allow them to enjoy the experience and feel the music in their veins, like the rest of the people in the place. Like many successful social responsibility initiatives, this innovation is the result of the brand's partnership with the Silencio AC foundation , which works to raise awareness about hearing loss through music and entertainment.







Device in action The operation of this device was very simple, each vest remained connected directly to the audio output of the Autódromo Hermanos Rodríguez stages. However, Corona plans to open the doors of entertainment to all types of consumers through experiences and that other musical events can adopt technologies like Corona Capital in the past. In addition, this idea also arises as part of the Corona campaign called Desfronterízate, which seeks to inspire Mexicans to live without borders, physical or mental, and pursue their dreams. It is important to mention that this is the first time that Corona Capital has made this great effort with people with disabilities. Demonstrating how a brand has managed to connect music and social responsibility and inspire people, regardless of their physical condition. With this, it reaffirms the commitment that supports this Grupo Modelo brand, uniting people for a better world.