Segmentation delivers the right

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The and how to market Once you decide which strategies and channels you want to use it’s time to decide who to market to. You can do this through segmentation.   marketing to the right people by dividing existing customers and potential customers into different groups to create impactful and effective marketing for each group. Just as in lifecycle marketing you want to make sure you’re marketing to customers at the beginning, middle and end of the sales journey you must do the same when it comes to customer personas, industries and geographies. Digital marketing makes it easier for you to decide exactly who to target with your paid ads for the best results. It is therefore important to understand the various parameters that exist.



Demographic segmentation uses age gender marital status education hard values like religion and profession in population segmentation. Geographical Segmentation In geographical segmentation the focus is primarily on the location of the target group. But you can also take Argentina Phone Number List advantage of geographical parameters such as population density and climate zones. Psychographic Segmentation Psychographic segmentation uses soft values such as hobbies, interests, and opinions. Recently, behavioral segmentation has also emerged, that is, marketing based on the purchase status, user status and user frequency of the target group.







In terms of segmentation, both psychological segmentation and behavioral segmentation have shown good results. It is therefore important for businesses to identify hard and soft values when analyzing target groups and customer profiles. Has digital marketing replaced traditional marketing? Digital marketing is becoming increasingly important in converting customers but if resources allow traditional marketing is still an effective way to stand out. The most important thing in this case is the synchronization and coordination of activities. is a typical example. In order to stand out from the crowd they chose to spend a lot of resources on print advertising such as road signs and posters with a very.