What does Grupo Modelo think about decriminalizing the sale

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Responsible alcohol consumption in young people Days before, the Congress of the State of Mexico announced the decriminalization of the sale of alcohol to minors in the entity, and although this does not mean that it becomes a permitted act, it does reduce the legal responsibility of a criminal charge to an administrative offense. Faced with such a reform to the Penal Code, the general director of Grupo Modelo, Mauricio Leyva, assured: "At Grupo Modelo and as part of the beer industry, we express our disagreement with the decriminalization of the sale of alcoholic beverages to minors and we reiterate that in "This company does not allow or tolerate the sale of alcohol to minors." In an internal statement delivered to all Grupo Modelo employees, Leyva made clear the company's position regarding the sale and consumption of alcohol by Zero Tolerance minors and highlighted the efforts that the company and the brewing industry make to prevent sell alcohol to minors.

Today we learned, through various mass media, that the Plenary Session of the Congress of the State of Mexico approved decriminalizing the sale of alcoholic beverages to minors, repealed the dry law on election days and replaced criminal sanctions with Chinese Thailand Phone Number List administrative ones in the issue". “In relation to the above, it seems to me to be a priority and critical that we at Grupo Modelo, as part of the beer industry, express our disagreement with this provision since it is not part of our culture; On the contrary, we have been working for some time on specific projects to combat the sale of alcohol to minors, dedicating a lot of time, resources and efforts.” Among the actions that Grupo Modelo carries out to prevent minors from buying or consuming alcoholic beverages are: Its commitment was reinforced at a global level with the celebration of World Responsible Drinking Day, where zero sales of alcohol to minors are promoted at points of sale throughout the country.





Starting in 2014, the entire beer industry was invited to participate in this initiative, through Cerveceros de México, to join efforts with the “No Te Hagas Güey” campaign, managing to bring the message to more than 400,000 shopkeepers and store managers. . In 2016, the Mystery Shopper program was implemented, which consists of surprise visits to stores, applying strong sanctions to establishments that have been caught selling alcohol to minors. To date, a reduction of almost 20% in alcohol sales to minors has been achieved. Talks and workshops were given in primary and secondary schools with the support of Civil Society Organizations, raising awareness with messages of zero alcohol consumption in minors. With this alliance, more than 500,000 children have been impacted throughout the Mexican Republic; In 2106 alone, 180,000 boys and girls were reached. More than 1,000 business owners were trained to raise awareness about the importance of requiring mandatory identification from anyone who buys alcoholic beverages.